Q1. Nobel laureate Ronald Coase reasoned that when transaction costs were low, businesspeople would form organizations to replace market-negotiated transactions.
Q2. In ____ analysis, the analyst first looks into the business unit to identify its strength and weaknesses.
Q3. ____ occurs when one business transmits computer-readable data in a standard format to another business.
Q4. Electronic payment can be easier to audit and monitor than payment made by check.
Q5. Manuel Castells has predicted that ____ will become the organizing structure for all social interactions among people.
a. economic networks
b. free enterprises
c. hierarchical layers
d. value systems
Q6. The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product is called ____.
a. marketing process
b. market integration
c. vertical integration
d. horizontal integration
Q7. The combination of store design, layout, and product display knowledge is called ____.
a. business process
b. business transaction
Q8. Which of the following types of commerce is/are well suited to electronic commerce?
a. Sale/purchase of books and CDs and other commodities
b. Sale/purchase of high-fashion clothing
c. Roommate-matching services
Q9. ____ specifies the format of a mail message and describes how mail is to be administered on the e-mail server and transmitted on the Internet.
Q10. A T1 line carries ____ DS0 lines and operates at 1.544 Mbps.
Q11. POP allows users to search for and manipulate only those e-mail messages that they have downloaded to their computers.
Q12. The combination of telephone lines and the closed switches that connect them to each other is called a(n) ____.
Q13. An HTML document is similar to a word-processing document in that it specifies how a particular text element will appear.
Q14. Tim Berners-Lee has announced a project that will blend technologies and information to create a next-generation Web, which he calls the Semantic Web.
Q15. The most common way to connect to an ISP is through a modem connected to your local telephone service provider, also known as ____.
Q16. Bluetooth operates reliably over distances of up to 35 feet and can be a part of up to 10 networks of eight devices each.
Q17. When customers buy a product they are also buying that service element.
Q18. All electronic commerce initiatives have the goal of providing revenue.
Q19. Coca Cola and Pepsi have developed identical Web presences.
Q20. Channel distribution managers are companies that take over responsibility for a particular product line within a retail store.
Q21. Channel conflict is also referred to as ____.
a. Web conflict
b. account aggregation
d. addressable media
Q22. Gift retailers on the Web use the advertising-supported revenue model.
Q23. In the personal contact approach, firms prepare advertising and promotional materials about the firm and its products or services.
Q24. Two pioneers of usability testing are ____ and Jakob Nielsen.
a. Charles Smith
b. Ben Shneiderman
c. Christopher Locke
d. Aaron Montgomery
Q25. An intermediary that can act on behalf of a company to communicate with potential customers is a(n) ____.
c. independent sales organization
Q26. Good customer experiences can help create an intense feeling of loyalty toward the company and its products or services.
Q27. In the information world’s marketspace, digital products and services can be delivered through ____.
a. US mail
b. Federal Express
d. the Internet
Q28. In a virtual world, companies can convey a large part of their message by the way they construct buildings and design their floor space.
Q29. The pricing metric for measuring Web site advertising is ____.
Q30. A banner ad is a small rectangular object on a Web page that displays a stationary or moving graphic without a hyperlink to the advertiser.
Q31. Domain name parking is also referred to as domain name renting.
Q32. Market ____ are usually defined in terms of demographic characteristics such as age, gender, marital status, income level, and geographic location.
Q33. Technologies such as virtual private networks are providing the security that makes extranets increasingly attractive.
Q34. With respect to EDIs, the two businesses that exchange information are called ____.
c. trading partners
Q35. Businesses make a distinction between direct and indirect materials.
Q36. Many companies are willing to use the Internet to transmit FEDI transaction sets.
Q37. EDI was the first form of electronic commerce to be widely used in business.
Q38. Companies in industries that have long supply chains have, in the past, often found it difficult to maintain customer focus, which is often called a(n) ultimate consumer orientation.
Q39. One term used to describe procurement activities is ____.
a. customer portal
b. supply management
c. replenishment purchasing
d. independent exchange
Q40. IBM Global Services and Computer Associates are companies that provide VAN services.
Q41. Companies that implement e-procurement software usually require that suppliers bid on their business.
Q42. The types of products that are ideal for group purchasing sites are branded products with well-established reputations.
Q43. In 1999 alone, Yahoo! spent over ____ billion in cash and stock to expand the range of services available on its Web portal site.
Q44. In a first-price sealed-bid auction, the ____ bidder wins.
b. second highest
d. second lowest
Q45. The English auction is also called a(n) ____.
a. ascending-price auction
b. descending-price auction
c. step-price auction
d. moving-price auction
Q46. The Dutch auction is also called an ascending-price auction.
Q47. A(n) ____ is the amount by which one bid must exceed the previous bid.
a. minimum bid increment
b. deposit bid
c. security bid
d. maximum bid increment
Q48. Analysts believe that a more appropriate term for the electronic commerce that occurs in general consumer auctions is consumer-to-consumer.
Q49. Second-price sealed-bid auctions are commonly called ____.
a. Vicky auctions
b. Vickrey auctions
c. Vijay auctions
d. Victory auctions
Q50. In ____ A.D., the Praetorian Guard auctioned off the entire Roman Empire after killing the Emperor Pertinax.