Because organisations are exposed to similar environmental conditions. Coercive Isomorphism Organisations apply pressures on each other (political, regulatory). In which stage at the life cycle of organisation would this type of isomorphism appear? Mimetic Isomorphism part of competition, organisations mimic each others In which industries it is more likely that we see mimetic isomorphism? Why? Normative Isomorphism Organisations use norms to bring change other organisations. How can normative isomorphism work in practice? What type of normative demands we are likely to see used in such effort? Isomorphism and the evolution of markets? First, markets become similar to each other not because they have similar forces, but because they compete with other. Markets become similar because of each other. But, what happened when the first market was established?