Classroom Discussion No Word Or Page Limit

Classroom discussion, no word or page limit: Consider the head of a company that makes apparel and equipment for outdoor enthusiasts must decide what to do about increased counterfeiting of the firm’s products. Question; How to control legal expenses associated with combating counterfeiting, how to partner with customs and border patrol officers to identify counterfeits, and how to use retailing strategies to strengthen a company’s brand and thus reduce customers’ desire to buy counterfeit goods. Most importantly, how should management handle this situation?

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