Discussion #3: create digital strategy for personal brand or company

Analyze a brand online, as it is today on all platforms where they have a digital presence. Using each platform’s analytics, identify levels of engagement of their followers, overall sentiment, and brand image in general. Based on the recommendations provided by David Scott, create a digital communication strategy to strengthen the brand in the next 1-5 years. 

Recommendations on how to approach this assignment- however you can format it anyway you want.

  • Social media audit.
    1. Clean their browser
    2. Google their name
    3. Review the profile on all social media platforms.
    4. Define/ analyze their profile.
    5. Write SWOT analysis 
  • Define the business goals, as a professional.
  • Set communication objectives (how to strengthen their weaknesses and vulnerabilities (threats) obtained in SWOT). What do you plan to achieve in the short term ( 12 months) and long-term ( 3-5 years) ( use these verbs: Persuade, Inform, Reach and Engage) ?
  • Define overall social media strategy: What social media platform (s) would you prioritize and why.
  • Define tactics/ channels/ execution.
  • List measurements of success.  

Based on Chapters 5-11