Marketing and distribution channel letter

  

This assignment challenges the student to think creatively.

The deliverable is a single-page letter addressed to a hypothetical website development company.

Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.

Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:

  1. A      brief description of the product
  2. A      description of the market and distribution channels
  3. A      description of the marketing activities