Marketing plan luki brewery | Marketing homework help

Constructing a fully referenced marketing strategy with emphasis on the digital market that lays out six (6) months of planning for your client, Luki Brewery. The plan must be developed using APA format covering all areas of the criteria.

Your report will contain a title page containing, and the following sections: 

  • an executive summary
  • background info
  • target audience
  • digital presence audit
  • Digital Channel Strategy (paid vs owned vs earned), measurement
  • evaluation plan
  • recommendations/conclusions
  • appendices.

Length: Your final report should be between

  • 10-15 pages (20-30 pages for honors) single spaced 
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