Mkt | Marketing homework help

  4. Why would Xerox be concerned about its name becoming generic?



Please write the answer with questions, like:

1. Listed below are three different products in various stages of the product life cycle. What marketing strategies would you suggest to these companies? (a) Canon digital cameras—growth stage, (b) Hewlett Packard tablet computers—introductory stage, and (c) handheld manual can openers—decline stage.