Question 1 what is integrated marketing and how does it fit in a

 

Question 1

  • What is integrated marketing and how does it fit in a marketing plan?

Question 2

  • What is the difference between fad, fashion, and style?

Question 3

  • Has Toyota followed the Form or Function paradigm?

Question 4

  • What are the various categories (5) of the service mix?

Question 5

  • How does one manage new product/service ideas and bring them to market?

Question 6

  • How does one manage new product/service ideas and bring them to market?

Question 7

Consider the different means of differentiating products and services. Which ones have the most impact on your choices? Why? Can you think of certain brands that excel on a number of these different means of differentiation?