What type of information would you need to avoid conflict of interest among your authorized channels of distribution?

WK 1 Discussion 3
The following is Burger King’s mission statement:
We will prepare and sell quick service food to fulfill our guest’s needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization.
Using the mission statement as the backdrop and a four-by-four matrix, identify the current and prospective as well as direct and indirect competitors of Burger King. Analyze the current and prospective competitors.
What measures or strategies would you suggest for Burger King to help it stay ahead of its competitors? Support your choices with logical arguments and include all relevant sources from the text and the Internet.
W2 Discussion 2
Define segmentation from sources other than your textbook. Then, analyze why the average company in the Mexican sauce industry should segment the general market for Mexican sauce to its advantage. Support your analysis with at least three reasons.
W2 Discussion 4
You are in charge of managing a campaign that allows your company to coordinate sales across all brands and channels. What type of information would you need to avoid the possibility of cannibalization among brands? What type of information would you need to avoid conflict of interest among your authorized channels of distribution?

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